X has introduced its new Business subscription package with updated features to enhance brand visibility, analytics, and engagement tools for professional users.
X has renamed its business subscription service from “Verified Organizations” to “Premium Business”. The revamp offers three different levels of membership that come with different features and will cost brands different amounts of money, and ultimately hopes to entice more brands to help them gain exposure on the platform.
Business Subscription Package Levels
X provides these tiers for business users (monthly pricing in USD):
- Premium Business Basic: $200/month
- Premium Business Full Access — $1,000/mo
- Business Enterprise Premium: Custom pricing, designed for enterprise-size requirements
The Basic tier provides a low-entry option, widening accessibility from the previous Verified Organizations program, which had only the full access tier, and at the expensive end of the spectrum.
Improved Brand Growth and Credibility Features
According to X:
“Premium Business is the ultimate solution to drive growth on X.”
On credibility, X suggests:
“Gain instant credibility with a gold checkmark – the platform’s strongest symbol of trust – along with affiliate badges to grow your brand’s presence across the platform, advanced impersonation defense, and fast VIP human support to resolve issues quickly.”
Also, X emphasizes:
“Premium Business also unlocks a suite of tools to recruit top talent, monitor real-time news about your brand or industry, enhance productivity with SuperGrok, and so much more.”
They help with visibility, ease of managing the brand, and prevent organizational accounts from being impersonated.
New Marketplace for X Handles
Alongside its revamped business package, X has unveiled a new marketplace for purchasing X handles, allowing users to bid on desirable @names for their brands.
As shown in the feature overview, one of the key additions is the ability to buy a vacant handle for a set price.
While X hasn’t disclosed specific pricing details, the platform has previously hinted at auctioning dormant handles, potentially costing up to $50,000 each, and has reportedly repurchased certain handles from users to resell at premium rates.
This suggests that a wide range of @handles may soon be available for purchase. However, highly sought-after names are likely to be expensive, leaving smaller businesses to consider free or alternative options that still align with their branding needs.
Evaluating the Value Proposition
While the price tags are on the higher side, research indicates that paid subscribers enjoy significantly higher organic reach on X, something which could validate the cost for brands concerned with growing and engaging an audience.
Despite these monetisation efforts, X has seen its overall user base and engagement fall in recent times, some parts of the world, like the EU.
Brands should consider these variables in a serious way; if their target consumer remains on X, these added features and unique benefits may be a benefit over time.
Bottom Line
X Premium Business serves as an all-in-one solution for companies looking to accelerate and safeguard their social media presence in an increasingly competitive landscape with a tiered subscription model, priority handles, enhanced support, and premium brand signals.
You can learn more about X’s Premium Business options here.