Pinterest expands more elements to its academy education platform to help users master marketing and content creation on Pinterest.
Pinterest has been busy building out its educational tools lately. This week, Pinterest has added a range of new content to its Pinterest Academy education resources. This includes video from its recent “Pinterest Presents” event, covering all of the latest announcements and updates.
Pinterest Academy drives for new courses
Pinterest Academy introduced three new types of courses which aim at the core skills for marketing on Pinterest:
- Pinterest Performance Playbook: Discusses performance marketing fundamentals along with tools and top practices covering everything from measurement tactics to ignite your success.
- Creating Great Creative on Pinterest: Describes the ‘four Cs’ of creative strategy context, content, craft and colour to inspire better campaign performance results.
- The Measurement System of Truth: Guides both types of measurement in today’s privacy-forward world and explains how incrementality analysis can be applied to Pinterest campaigns.
Better Video Content and Event Coverage
In addition to those new courses, Pinterest has included video sessions from its recent “Pinterest Presents” event, as well as actionable tips on marketing moments and festive seasonal tactics.
You can watch these videos on YouTube and on the Pinterest Academy platform, where they are available on demand.
Why This Matters for Marketers
Pinterest is home to over 578 million monthly users looking to shop, so these resources educate you to sharpen your strategy.
So, whether you are just starting to use Pinterest for your business or are looking to perfect your craft, Pinterest Academy has a range of updated courses and resources to help you make more impactful Pins and engage a more precise audience.
Bottom Line
Participation in Pinterest Academy is free. These are self-paced courses for which you can earn certificates that can be displayed on your website or when presenting yourself on professional networks to improve your professionalism.