Meta includes more languages in AI translations for Reels, adding support for more languages to reach global audiences and enhance cross-cultural engagement.
Meta is expanding the AI-driven translation abilities of Facebook and Instagram Reels to include Hindi and Portuguese, growing out from its first release with English and Spanish in August. The feature is designed to help creators reach bigger, multilingual audiences in Facebook’s largest markets.
Breaking the Language Barrier to Global Audiences
According to Meta:
“Many creators want to reach global audiences, and their feedback helped shape our work on translation features.”
Meta further emphasizes:
“With Meta AI, creators can now seamlessly translate and dub reels, breaking down language barriers so they can share their work with more viewers worldwide.”
Also, Meta suggests:
“With multi-lingual translations between English, Spanish, Portuguese, and Hindi, creators can now share their content across some of the largest Reels markets on both Instagram and Facebook.”
The inclusion of Hindi is particularly important due to the fact that India ranks as Facebook’s biggest single market, with a large user base for Instagram.
Meta AI Translates and Dubs Reels
Meta AI mimics the tone and cadence of the original creator’s voice when translating content, creating reels that feel both naturally authentic and even in a foreign language.
Meta says:
“Meta AI mimics the sound and tone of a creator’s voice to translate reels, so the end result is content that feels authentically like the creator, just in another language.“
Meta further elaborates:
“A creator can also choose to enable the lip syncing feature, which syncs the translated audio to the creator’s mouth’s movements, creating a more natural viewing experience.”
User Control and Transparency
The translated reels are prominently labelled with “Translated with Meta AI” so viewers can easily tell when content has been translated automatically.
According to Meta:
“Every translated reel is clearly labeled with ‘Translated with Meta AI,’ so you’ll always know when you’re watching translated content.”
Also, Meta suggests:
“You can also choose to turn translations on or off, or to watch reels in their original language – simply select ‘Don’t translate’ in the audio and language section of the three-dot settings menu. “
Developers need to enable translation, but then can vet translations before content is published, keeping control of how their material is localized.
Unlocking New Opportunities for Creators
This translation proliferation enables creators to access various markets, opening up opportunities for a much wider audience.
For instance, an Indian creator who posts in Hindi can now tackle Spanish-speaking viewers on Instagram and Facebook just as easily.
Meta’s continued dedication to enhancing AI translator capabilities suggests additional language support and deeper democratization of content exchange for the world.
Bottom Line
Meta’s AI translation for Reels brings us into a new age of cross-cultural connection, enabling creators to reach more people and cultivate deeper engagement around the world.