Google reveals the top trending holiday gifts for 2025, highlighting the most searched and in-demand products shaping this year’s shopping season.
Curious to know what the top trending holiday gifts will be this year? Google has just revealed its new “Holiday 100” list, which features the biggest trending items that people are likely to give for Christmas. The overview is based on real-time Google search interest data, offering a snapshot of what consumers are interested in as the holidays draw near.
How Google’s Holiday 100 Works
Google’s “Holiday 100” showcases trending gifts across categories to help consumers find in-demand products. From Google’s mobile app, you’re able to browse this categories and be taken straight through to associated Google Shopping listings, making that purchase one step simpler.
According to Google:
“The Google Holiday 100 brings the year’s most sought-after products together into one list – perfect for gifting.“
Google further reveals:
“Holiday 100 insights are based on U.S. Google Trends data from trends.google.com, and were measured and validated from May through September 2025 using the Google Trends Explore tool and Google’s proprietary internal tools.”
That means the list is not simply a round-up of the most searched for items throughout the year as a whole. This is, instead, shopping momentum that’s been gathered as we close in on the holiday shopping season.
Criteria Behind the Trending Holiday Gifts
Google’s choice is motivated by several contributing factors spanning May through September:
• Interest picking up to all- time high in search
• Search volume well above historical levels
• Uneven regional patterns of U.S. search terms
All of these things make the list more responsive to emerging trends than long-term bestsellers. It’s a directional tool that can help determine the specific things shoppers are interacting with now, rather than a hard and fast ranking of the year’s best selling products.
A Note on Sponsored Listings
Google also notes:
“Products featured across Holiday 100 editorial collections and categories may include branded merchant partnerships.”
That implies that a few could have come up because of partnership arrangements, and this could distort which brands are being represented.
Significantly, a couple of Google brand products like the Pixel Buds and Pixel Watches are highlighted among some of the top trending tech gadgets. How much of this is real interest, and how much is paid promotion?
Trending Categories and Marketing Opportunities
The products on the Google Holiday 100 list are trend leaders in seven categories and bring insights for both holiday shoppers and marketers. The most notable of these includes:
- The Nintendo Switch 2 console, a highly anticipated tech gift, has soared in popularity since its launch
- The Ninja Creami Swirl ice cream maker, gaining viral buzz for its innovative soft-serve feature
- The Google Pixel Watch 4, which continues to draw considerable consumer interest
- Popular lifestyle gifts like styling wands, weighted vests, and red-light therapy masks are also prominent.
And for those of us buying gifts, it is a curated set of ideas just when we need them. Marketers who realize these expanding trends can better promote their businesses and leverage seasonal selling opportunities.
The lack of total search volumes limits the scale with which we can look at the dat, but the insights still provide value in being able to identify emergent and developing consumer trends through a critical holiday period.
Final Thoughts
The Holiday 100 is not a perfect predictor of all-time gift hits, but it provides a rough pulse-check on rising demand. This is probably the smart way to look at these trends, in conjunction with other evidence.
You can check out Google’s “Holiday 100” list here.
